Marketing and Community Engagement Coordinator

Our Mission:

To provide unwavering commitment to excellence in all we do for employees, members and the community we serve.

Overview of the Role

The Marketing and Community Engagement Coordinator at GPO plays a pivotal role in enhancing brand awareness and fostering meaningful connections with our members and the community. This role is responsible for executing innovative marketing campaigns, managing social media engagement, supporting sponsorships and events, and developing compelling content to drive brand visibility and member engagement.

The ideal candidate is a dynamic storyteller with a passion for community outreach, social media, and content creation. They will ensure that GPO’s marketing and community relations efforts align with strategic initiatives while leveraging digital and traditional marketing channels to increase engagement and build relationships.

Responsibilities

Brand & Content Marketing

• Develop and manage content for GPO’s website, blog, email marketing (Mailchimp), and social media platforms (Facebook, Instagram, YouTube, LinkedIn) using tools like Hootsuite.
• Design engaging graphics, flyers, and branded materials using Adobe Creative Suite under the direction of the Marketing Design Manager.
• Maintain a strong library of member success stories, testimonials, and photos for marketing use.
• Monitor online member reviews and engagement metrics, identifying trends and opportunities for improved member communication.
• Write and edit corporate communications, including newsletters, press releases, and internal memos.

Community Engagement & Events

• Plan and execute community outreach initiatives, sponsorships, and charitable giving efforts in alignment with GPO’s Giving-Back Program.
• Identify and collaborate with local organizations, nonprofits, and businesses to enhance GPO’s presence and partnerships.
• Coordinate GPO’s involvement in community events, including sponsorships, employee volunteer initiatives, and promotional activities.
• Track, report, and measure the success of community engagement efforts.

Digital & Social Media Strategy

• Develop and implement social media strategies to grow engagement and member interaction.
• Track and analyze social media performance, identifying opportunities to optimize campaigns and content.
• Stay up to date on industry trends, emerging social media platforms, and digital engagement best practices.
• Create and maintain a monthly content calendar, ensuring consistency and strategic alignment.

Public Relations & Communications

• Write and distribute press releases, securing media coverage to enhance GPO’s brand reputation.
• Maintain relationships with media contacts and serve as a liaison for PR opportunities.
• Assist the VP of Marketing in integrating community relations strategies into the overall marketing plan.
• Provide recommendations on budget allocations for PR, donations, sponsorships, and event marketing.

Expectations

• Bring positivity and enthusiasm to work every day.
• Be a Brand Ambassador: Represent GPO with enthusiasm and professionalism in the community.
• Build Relationships: Actively engage with members, employees, and community partners.
• Meet Deadlines: Organize and manage multiple projects efficiently in a fast-paced environment.
• Adapt a work ethic that is aligned with GPO’s mission and keeps our member service at the forefront.
• Regular relationship-building, education, and public events require travel to various locations.
• Follow proper attendance protocol and adhere to flexible schedule with flex time.
• To maintain a confidential environment, respecting employee concerns.  
• Stay abreast of regulations and trends within the industry and ensure the credit union remains compliant.
• Hold yourself accountable for the promises you make and the actions you take.
• Complete training as assigned and continually search for opportunities to enhance one’s ability and knowledge.
• To maintain an in-depth understanding of the credit union’s products, service, policies and procedures-keeping in mind and understanding the credit union’s mission.

Qualifications

• Driver’s License and reliable transportation.
• 2 year college degree in related field.
• 1 to 3 years of similar or related experience managing social media platforms for a brand, publication or organization is preferred.
• Minimum of 2 years in a design related role with minimal supervision.
• Strong knowledge of Facebook, Instagram, and LinkedIn and are up-to-date on latest trends.
• Solid grammar, editing, and proofreading capabilities.
• Comfortable working with analytics and making recommendations based on data.
• Strong written and verbal communication and organizational skills.
• Ability to manage multiple projects, meet deadlines, and track campaign effectiveness.
• Attention to detail is a must.

Physical Demands

• Hybrid office-based and community-facing role with event-related travel.
• Prolonged periods of sitting and computer use.
• Flexibility to work evenings or weekends for special events and sponsorship activations.
• Decision Making
• To exercise sound judgement when making decisions as they relate to position duties and the credit union’s policies and procedures. 

Financial Responsibilities

• To be responsible for safeguarding the credit union’s assets by ensuring that policies and procedures are followed. 

Communication

• Must effectively work and communicate with the Marketing Team, as well as with branch and department managers and other key personnel to ensure initiatives are understood and coordinated.
• Must efficiently communicate with vendors and outside resources to ensure GPO’s objectives are met.

Equipment Used

• Must be proficient in design programs as well as various data-mining and processing programs.
• Must be able to travel as needed for work commitments and in support of marketing initiatives.

Work Environment

• This position is based out of the Downtown Utica Bleecker Street Building.
• A professional office setting is provided.
• Must promote a positive, friendly and courteous work environment.
• Must be flexible with working hours and available for events as needed.