Marketing Director

About the Role…

This is a senior leadership role for a dynamic marketer and business builder who thrives in fast-paced, high-growth environments. You will lead all aspects of marketing, including brand strategy, product development, innovation, P&L ownership, and team leadership. You’ll collaborate cross-functionally with Sales, Finance, R&D, Quality, and Operations to execute business strategies with excellence.

Meet the Team…

The Brand Team is a dynamic group of innovative thinkers who work hard to bring the Beech-Nut brand to life. The team is responsible for connecting the brand purpose to business strategy through marketing plan development and activation, content creation and communications, consumer research and analytics, and new product innovations. The team works diligently to understand what parents want and need so we can deliver high quality, safe, and nutritious foods for babies and toddlers to grow and thrive!

Our Commitment to Safety…

At Beech-Nut we are committed to a strong safety program that protects its staff, its property, and the public from accidents. Associates at every level, including management, are responsible and accountable for the company’s overall safety initiatives. Complete and active participation by everyone, every day, in every job is necessary for the safety among all workers on the job site. Management supports participation in the program by all Associates and provides proper equipment, training and procedures. Associates are responsible for following all procedures, working safely, and, wherever possible, improving safety measures. An injury and accident-free workplace is our goal. Through continuous safety and loss control, we can accomplish this.

About the Work Environment…

This position is remote, but the individual will be expected to spend time at the Beech-Nut headquarters in Amsterdam, NY on an agreed upon frequence (1-2 times per month). Ideal candidate will live in the Tri-State area (New York, New Jersey, Connecticut)

When collaborating at the office, this position is located at the Amsterdam, New York LEED® certified production facility. Job functions are performed in a well-lit, environmentally controlled office environment.  

What You’ll Do…

Build and Evolve the Brand

• Develop and execute purpose-driven brand strategies rooted in deep consumer insight
• Position the brand to win through clear, compelling messaging and positioning
• Lead integrated, full-funnel marketing planning across media, retail, digital, and influencer
• Steward the brand voice and equity across all consumer touchpoints

Own Business Performance

• Deliver sales, share, and profit goals 
• Take full ownership of P&L
• Lead business planning & forecasting: manage full-year business plan for Infant & Toddler segments, including monthly updates through S&OP process
• Manages advertising & promotion budget 

Lead Innovation, Product Development, & Commercialization

• Identify unmet consumer needs and create opportunities for new product development
• Manage new product ideas through the stage gate process 
• Collaborate with key functional partners to ensure successful commercialization
• Translate consumer insights, market trends, and campaign data into actionable marketing strategies with measurable impact.
   

Consumer Insights & Analytics 

• Analyze market and competitor performance and develop 
• Collaborate with Sales & Category Insights team members to create customer-facing stories using retail and consumer data (Circana, Retailer data)
• Activate in-store and online programs that convert awareness into trial and repeat
• Oversee customer marketing & in-store programs to drive trial and conversion at key retail partners

Functional & Organizational Leadership 

• Provide clear leadership and direction to brand marketing team (min. 2 Brand Managers) 
• Develop Marketing talent on the brand team through clear objective setting, performance feedback, and day-to-day coaching 
• Work with Executive Leadership Team to assist in development of 3 year strategic plan 

Who You Are…

• Leading and Supervising: You provide others with clear direction, set behavioral guidelines, delegate work appropriately, empower others and generate energy and enthusiasm, among others.  You provide clear feedback on performance and take timely action when goals are not being met.  You are an effective coach to others on new tasks and development areas.
• Deciding and Initiating Action: You are able to make timely decisions while weighing risks.  You act without being prompted and take responsibility for projects, people, and mistakes.
• Persuading and Influencing: You make a strong personal impression on others.  You gain clear agreement and commitment from others by persuading, convincing and negotiating.  You are able to change the opinions of others and close discussions with firm agreement on all sides.
• Adapting and Responding to Change: You are able to adapt your own behavior to meet the needs of different people and circumstances.  You accept new ideas and change initiatives and show respect and sensitivity towards others.  You remain effective even in the face of uncertainty.

What You’ll Need…

• 8+ years of progressive marketing and brand management experience in CPG 
  • Snack, food, beverage, or health/wellness preferred
• Solid experience in developing and implementing Brand Building strategies 
• Proven success in new product development / launches
• P&L ownership and strong commercial acumen
• Expertise in building and leading cross-functional teams
• Highly analytical with the ability to convert data into action
• Exceptional communication, facilitation, and presentation skills 
• Exceptional execution skills and process orientation 
• Entrepreneurial mindset with a bias for speed, ownership, and adaptability

What’s in it for you?  Compensation, Benefits & More… 

At Beech-Nut, we are devoted to creating an inclusive culture where our team members are professionally challenged and cared for personally.  

We are committed to fair and equitable compensation practices and take into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skills, relevant work experience, certifications and qualifications, education, and other business needs. Compensation for a role will be in line with the location in which the position is filled. 

Our associates also have access to opportunities for professional development and training, access to our on-site amenities as well as many other benefits and perks!  We are proud to offer our associates the following:

Pay: The annual base salary range for this hybrid role is $160,000 - $180,000. This is a salaried-exempt position.  

Benefits: This position gives you access to a comprehensive benefit package that includes medical, dental, vision and prescription coverage for you and your dependents; life & long-term disability, flexible spending and health savings account, paid vacation and holidays, New York State paid sick time, and 401(k) retirement benefits with 4% company match. 

Professional Development:

• Tuition assistance
• Access to an online learning system (LMS)
• Access to robust on-the-job (OTJ) training programs

More Perks! 

• Opportunities to volunteer and support the local community
• Generous maternity/paternity benefits & take your child’s 1^st birthday off
• Take your birthday off each year!
• Baby food coupon program until your child’s 2nd birthday
• Service Awards

Amenities:

• On-site fitness center
• On-site cafeteria 
• On-site Company Store
• A private on-site Mother’s Room to support nursing mothers and pumping needs at work
• New! Nourish Others Learning Lab with computer stations